Yoga of LinkedIn

I began using LinkedIn seriously around 2014. And over the years, this social network platform has rewarded me immensely.

It helped me change my career from tech consulting to agriculture; It was here where I discovered my co-founder and partner in crime in the non-profit I currently run; I also discovered many friends for life along the way. And of course, a large chunk of the global clients I currently work with also came through this platform.

But there is one thing that supersedes all the gifts I have received through this platform: It has given me a perfect platform to write for myself and use this platform as a lab of self-discovery.

Today, at a time when the entire fabric of our digital lives revolves around the status we are cultivating through various means, writing for yourself can be a gift to go beyond one’s status and prestige and discover something more meaningful.

This course is not for...

... who want to treat other fellow humans as "connections" or "leads".

...who want "secrets", "hacks".

It is for those who want to delve deeper into the 'metaphysics of narrative', 'infinite game of your profile', and how paying deep attention to the 'process' of writing helps you discover amazing things about yourself.

Her is how the course is structured

Although LinkedIn receives a lot of ridicule for the cringe that creeps in due to the way people have gamed the algorithm, in all these years, I have discovered that when you write for yourself without paying much attention to the algorithm, what you get in return is PRICELESS.

As a student of Yoga, one of the precious lessons I have discovered from studying Patanjali Yoga Sutras from my Yoga mentor is that it is far more important to practice yoga outside our mat than on the mat.

And so, when I decided to share these nine years of learnings and experiments I have done in this laboratory called LinkedIn as a course, I decided to name it "Yoga of LinkedIn". As the byline suggests, it is a distillation of an idiosyncratic approach I have discovered along the way to "Master LinkedIn without becoming a slave to its algorithm".

What could happen if we don't take the algorithm seriously? Can we discover something more precious and meaningful about ourselves and the world when we use this space as a self-discovery lab and a serendipity engine?

Here is feedback curated from the cohort participants of the course:

What will you get from the course?

1) Slides to the Course

2) Video Recording of the Self-Paced Edition