Discovering You and Brand Called You

• You are an expert in your domain. Yet you fear personal branding because you think branding is done by those who don't have deep expertise and are forced to promote themselves.
• You have so many identities. You don't know which identity to bring in front to craft your personal narrative
• Which parts of my personal and professional identity should I bring to my self-narrative?
• The pressure to name my identity is a constant source of anxiety. Do I use my own name as a web domain, or pick a catchy topic-specific name that is likely to drive more traffic? Do I create separate websites for each aspect of my life, or somehow integrate them into a single website?
• You hate to "sell yourself". But since you want to be "visible", you chug along, bringing a quarter-sized bag of your personality online - 30 ml of unbridled optimism, 20 ml of social concerns comprising agricultural issues, gender issues and income inequalities, 10 ml of humble brags for your pet accomplishments.

If you resonate with any of the above, keep reading 👇

What You'll Get

We will meet via Zoom for three 2-Hour Sessions on 3 Fridays to explore 1) Stance 2) Context 3) Narratives concepts of the course.

In Week 1, we will explore "Who Am I?" - You will learn how to play around with "Stances" (a term I borrow from cricket) to explore your multiple identities.

In Week 2-we will explore "Where Am I"- You will learn how to explore "Inside-Out" and "Outside-In" contexts to strengthen your "generalist" and "specialist" orientations without getting too attached to one particular orientation.

In Week 3 - we will explore "What do I want to write" - You will learn to play with narratives and how to bring together your "Stance" and "Context" and tell powerful stories that enliven yourself and others.

Feedback from the previous cohort participants.